Search Marketing
Search Marketing is a cost effective and efficient Internet marketing strategy that promotes websites through search engine results pages (SERPs) by utilizing search engine marketing (SEM) and search engine optimization (SEO) techniques. By increasing your page ranking on organic search engine searches and using search marketing ads you can drive, track and analyze your website traffic.
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5 Must Have Google Analytics Filters
Creating Google Analytics filters in your profile is one of the most important things you do as you set up your GA profile. This powerful feature allows you to include, exclude, search and replace and even build custom filters. But you also have to be careful...Read More
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Search Engine Results vs. Paid Search Marketing Ads
If you have ever used a search engine you have seen SEM/SEO in action. The easiest way to explain the correlation between these placements is to dissect the search engine results page. When you do a search on Google you receive organic search results from your search displayed in the main body of the web page (see example below). These are placements that are free indexing by the search engine. Search engine optimization is the use of proven techniques to help increase your search engine ranking for free exposure.
SEM vs. SEO : Click to Expand
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Search marketing ads displayed at the top of the search engine results and along the right hand side of the page are paid placements created through search engine advertising. Search marketing ads are the perfect way to market your business to customers already searching for your products or services. Ideally, you want your website to rank well in the search results and also to have a paid search marketing ad for your business also displayed. By being featured in both placements you can double your brand impressions, increase clicks to your site and establish credibility for your business online.
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