Link Exchange

Link exchanges are an important component to any search engine optimization strategy. The idea is simple - two sites relevant to each other exchange links to boost page rankings and expand each site's reach. The most important part of a successful link exchange is making sure to "anchor" the link copy with relevant keywords you are focusing your SEO efforts on. If you were only to link text using the website's name you would not be maximizing the potential of the link exchange.

See the link exchange examples below to further understand the concept of anchoring the links with site targeted keywords.

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